Results driven product design leader with 12+ years experience operating across complex customer product systems.
Results driven product design leader with 12+ years experience operating across complex customer product systems.
Results-led, craft-finished. Over a decade in transactional ecommerce taught me the best design solves the problem before it polishes the pixels, because commercial and customer success are the same job.
Results-led, craft-finished. Over a decade in transactional ecommerce taught me the best design solves the problem before it polishes the pixels, because commercial and customer success are the same job.
Designing Success
Outcomes don't come from one discipline doing its job well. They come from the right mix at the right moment, applied with conviction.
I lead across design craft, product strategy and research, backed by front-end architectural literacy and AI-augmented practices.
Case Studies
Some of my latest work.
Skills You Get
A working toolkit built over many years. Across design craft, product strategy, leadership and the technical fluency to keep up with engineering.
On The Record
From the people I've worked with, in their own words.
The site can describe how I work. People I've shipped with can tell you whether it lands.
The site can describe how I work. People I've shipped with can tell you whether it lands.
Rob has a keen intuition to balance customer problems and business value, threading the needle of just enough research to get to a good outcome for both the customer and the business. He regularly reflect on his and his team's performance, increasing his and his team's impact, through surfacing ignored problems to solve and updating ways of working to maximise impact.
Shashank Kaul
CTO, Webjet
Rob is brilliant at bringing to life commercial opportunities in a customer first design. He and the team he led elevated the user experiences and product offering at Webjet - always with a lens on long term improvements mixed with quick wins where possible. I’d love to work with Rob again in the future.
David Galt
CEO, Webjet OTA
A passionate and pragmatic advocate for the customer. Rob drives the customer experience through procurement of customer feedback and data driven insights retaining an open mindedness to test and learn.
Brendan Sawyers
GM, Webjet Business Travel
I’ve had the pleasure of working closely with Rob over the years, most recently during a major brand refresh. Rob has a unique ability to step back, gain perspective and focus teams on the outcomes that matter most to the customer and the business.
Lana Darcy
Senior Brand Manager, Webjet
As Head of UX, Rob brought a high level of design expertise and a genuine understanding of user experience. His approach to design goes beyond aesthetics. He is also a strong problem solver who stays calm and focused when working through complex challenges.
Wilson Huynh
UI Engineering Manager, Webjet
His greatest strength is his sharp problem-solving skills. Place him in any project. The team will walk away understanding exactly what is the core problem to solve and how to get there. He steers work in the right direction early.
Phil Lauricella
Product Designer, Webjet
Rob has a keen intuition to balance customer problems and business value, threading the needle of just enough research to get to a good outcome for both the customer and the business. He regularly reflect on his and his team's performance, increasing his and his team's impact, through surfacing ignored problems to solve and updating ways of working to maximise impact.
Shashank Kaul
CTO, Webjet
Rob is brilliant at bringing to life commercial opportunities in a customer first design. He and the team he led elevated the user experiences and product offering at Webjet - always with a lens on long term improvements mixed with quick wins where possible. I’d love to work with Rob again in the future.
David Galt
CEO, Webjet OTA
A passionate and pragmatic advocate for the customer. Rob drives the customer experience through procurement of customer feedback and data driven insights retaining an open mindedness to test and learn.
Brendan Sawyers
GM, Webjet Business Travel
I’ve had the pleasure of working closely with Rob over the years, most recently during a major brand refresh. Rob has a unique ability to step back, gain perspective and focus teams on the outcomes that matter most to the customer and the business.
Lana Darcy
Senior Brand Manager, Webjet
As Head of UX, Rob brought a high level of design expertise and a genuine understanding of user experience. His approach to design goes beyond aesthetics. He is also a strong problem solver who stays calm and focused when working through complex challenges.
Wilson Huynh
UI Engineering Manager, Webjet
His greatest strength is his sharp problem-solving skills. Place him in any project. The team will walk away understanding exactly what is the core problem to solve and how to get there. He steers work in the right direction early.
Phil Lauricella
Product Designer, Webjet